Variants: Selma Flannel Pants

Our History

Family-Owned Business

We’re a family-owned business built on care, craftsmanship, and long-term relationships. Every decision we make is guided by quality, trust, and respect for our customers. It's why over 200,000 women trust us with their clothes.

Our Philosophy

Our philosophy is simple: there should be room for every body and every size. We give back wherever we can, and our customers mean everything to us. We believe that quality is key, and that clothing can be both beautiful and comfortable.

Our Journey

We’re on a journey to create the most comfortable women’s clothing in the world — incredibly soft, perfectly fitted, and made to suit every body and every size, from XS to 3XL. Perfect for workouts, everyday wear, and everything in between.